Google Helpful Content Update & Link Spam Update Delays due to Holidays

Google has officially confirmed that update on helpful content will require more time to roll out.

John Mueller of Google said these updates may require a longer time to take effect due to the “holidays” and “for safety reasons.”

“Sometimes things take longer, for good or for bad. We try to reduce the amount of change in our systems over the holidays for safety reasons, and that sometimes means things that started before take a bit longer to complete.” John Mueller wrote on Mastodon when asked about the status of the new update.

 

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